The main aim of the content we make is to entertain its audience and we’re unashamed to say that we want our shows to have broad popular appeal. We are committed to delivering outstanding entertainment to children and families worldwide.
As audiences are being entertained they begin to emotionally engage with what they are watching and seek out additional ways to interact with the content via other platforms and media. We create content that motivates, inspires and energises children and families.
Content that’s good for you doesn’t have to be boring! We aim to enrich audiences through our content by encouraging curiosity, broadening horizons and opening minds to new possibilities.
Click on each of the values for more information.
'David is passionate about quality children’s programmes and is brilliant at creating and developing a broad range of concepts and ideas. He excels at collaborating with creators, writers and production teams in nurturing an idea through to the finished series. David has been involved in developing many wonderful series including Tickety Toc and Zack and Quack for Nick Jnr, Floogals for Sprout, Scrambled for CiTV and most recently Mister Maker’s Arty Party for CBeebies. He’s innovative in his creative thinking and offers bold ideas whilst always understanding the editorial and financial requirements of the broadcaster or platform. A pleasure to work with him!'
Nigel Pickard, President TRX and former CEO of Zodiak Kids UK
Jon was one of the most committed, energetic and creative kids' producers in the BBC, pioneering with us in Salford. Really looking forward to him making a huge impact in the indie sector next. Look out world!
Peter Salmon, Director, BBC Studios and former Director of BBC England
Jon has always been an instinctive entrepreneur and a great producer. He’s a passionate leader of teams, a naturally creative person and that rare thing – someone who is excellent at what they do AND really nice!
Joe Godwin, ex-Director of BBC Children’s, now Director BBC Academy & BBC Birmingham
David exemplifies the values of open and effective collaboration to bring about the best creative results, with truly original but workable ideas. His impressive success rate during the 7 years I worked with him, from inception to commission, speaks for itself! David is one of those rare Executives that truly cares, whilst also being able to laugh along the way. I recommend working with him wholeheartedly.
Karen Vermeulen, Head of Global Sales and Co-production at UK Greetings / former SVP Global TV Sales and Co-productions, Zodiak Kids
Jon always looks to push boundaries in both the creative and technical aspects of his work, but will always support his team so that they rise to the challenges he sets them. His enthusiasm for his work is infectious, his leadership style is upbeat and positive, and teams always enjoy working with him. Jon is open and honest in all his dealings. He won't guarantee anything unless he is sure he can give that guarantee – and If he says he can deliver, he will deliver, on time and on budget.
Alison Stewart, Head of In-House Production, CBeebies
Jon has been at the helm of many a big-scale TV & Theatre production that I've been fortunate to be part of. He excels across every aspect of the process - from pre-production through scripting, rehearsal, performance, the edit and delivery. He's calm yet decisive; organised yet adaptable. Jon is an incredible producer that I'd love to work with again.
Phil Gallagher – Actor, Presenter, Writer (Mister Maker)
Working with David was one of the best and most collaborative experiences I've had. Managing 3 partners from 3 different countries can be tough but he was able to make sure everyone's ideas were heard and that our project had a strong global appeal. His creativity and expertise in the animated space was what was needed to bring our project to life and I hope to work with him again soon!
Gerhard Runken, VP Property Development, Fuel Entertainment (LA and Ottawa)
Working with David has always been an absolute pleasure because he understands the fundamentals of what makes great children's entertainment and he cares deeply about what he does. David is generous with his time, his energy, his talent and brings to every project both his tremendous previous experience with popular brands and his intuition regarding future trends.
Alexander Bar, Emmy award-winning creator of Mike The Knight and Lunar Jim
David is one of the handful of producers that really know their audience. When he’s at the helm of a new show the audience is always at the epicentre of his thinking. I love his shows – there’s energy, creativity and originality! And the thing is that he’s a really good bloke to boot.
Gary Pope, Director, Kids Industries
David is brilliant at developing shows from the initial conception of the idea through to commission. He has a wonderful understanding of the children's television audience across all of the different age ranges and mediums from live action through to animation and has a proven track record of developing successful formats.
Driana Jones, Series Producer – Mister Maker and Let’s Play
I have worked with Jon for years on various productions and he consistently excels at understanding what it takes creatively, logistically and culturally to be a truly 360 team. His excellent work in this area paves the way for the wider CBeebies team to follow his digital lead, and gives us a raft of best practice examples of how to manage content holistically.
Rachel Bardill, Digital Development Editor, BBC Children’s
Lots of people ask, so we thought we’d explain!
There are two men in the Bible who have a decision of national importance to make, such that it requires the two friends to think creatively and communicate in code with one another.
Their idea is to fire three arrows into a field – deliberately aimed so that where they land communicates a message. The account says that a small boy is sent to collect the arrows who then carries them home.
The reason this story resonates with us is because the two friends are called David and Jonathan. Like them, we want our creative ideas to carry meaning and value, and we hope our content will be found and treasured by children and their families.
We also thought it sounded pretty cool.